BMW advertising gurus have a big job ahead of them when it comes to supplementing their longstanding “Ultimate Driving Machine” slogan with the company’s new “Joy” campaign.
Bimmer fanboys had lived and died by the company’s proclamation of superiority for years, so it’s going to take some coaxing to get BMW loyalists to swallow the new ads.
Fortunately, BMW has never been one to skimp on advertising dollars, and the company has pulled a stunt in Singapore to make sure the ball gets rolling in the right direction.
BMW has used two buildings for a massive, unique 3D projection display right in the middle of downtown Suntec City. Talk about cool.
Two massive hands appear to disassemble the structures and rearrange them for their own diabolical, Joy-soaked plans. You can hit the jump to see the whole shindig for yourself.
One Comment
BMW is really a world renowned company that has good reputation in engineering world. So it is not a bad idea to do some marketing/advertising in places like Singapore which is gaining much attention now a days. By the way the 3D projection of BMW is awesome. Thanks for sharing.