By now, it’s clear that being environment friendly is not enough. Delivering the message properly is also a major requirement.
It should therefore not be much of a surprise for anyone that Eurobest’s winning print campaign for the year of 2007 went to Contrapunto – a Spanish advertising agency from Madrid for their innovative Smart ForTwo campaign.
Smart ForTwo is a micro compact car by DaimlerChrysler designed primarily for urban use in European cities.
With 0.6L, 0.7L (petrol) and 0.8L (diesel) engines their are quite a few car models with lower carbon footprint but perhaps none with more creative advertising agents.
Forest
Field
Stones
- Category: Cars
- Title: FOREST
- Advertiser/Client: DAIMLERCHRYSLER MERCEDES-BENZ
- Product/Service: SMART FORTWO
- Entrant Company, City: CONTRAPUNTO, Madrid
- Country: SPAIN
- Advertising Agency, City : CONTRAPUNTO, Madrid
- Country: SPAIN
- Executive Creative Director: Antonio Montero
- Creative Director: José Mª Cornejo / Fernando Galindo
- Copywriter: Fernando Galindo
- Art Director: José Mª Cornejo
- Account Supervisor: Eva Mª Alvarez
- Advertiser’s Supervisor: Oscar Rubira/Marisol Vadillo/Jaime Olalquiaga
